Nielsen

Published on October 05, 2018

By Evren Ay

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. 

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurements as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. 

Nielsen uses MotaWord’s fast, multilingual translation service to translate their market research results, e.g. consumer questionnaire responses. MotaWord continues to help Nielsen’s Innovation Practice to have more time to concentrate on their reporting, by delivering large volumes of translations in record times. MotaWord’s smart algorithms deliver the translations in the original file format, saving precious time for Nielsen employees. 

Thanks to the collaborative aspect of MotaWord, Nielsen’s translation projects begin instantly and content of up to 85 thousand words get translated within 24 hours.

MotaWord to date has provided Nielsen with translation into these languages: French, German, Italian, Swedish, Greek, Flemish, Dutch, Arabic, Portuguese, Russian, Norwegian, Vietnamese, Polis, Malay, Luxembourgish and Indonesian